How South Park Commons Builds Lasting Mindshare With Podcasting
SPC’s goal with Minus One: Great conversations → mindshare = more community signups SPC already had a strong brand identity, the bottleneck? Distribution & visibility.
- Client
- South Park Commons
- Service
- Podcasting
Atomik Growth partnered with South Park Commons to drive multi-channel distribution and meticulous pre- and post-production for the Minus One podcast, which resulted in a 56% increase in YouTube subscribers and a 25% increase in LinkedIn followers in 60 days.
Our strategy
Guest Research
We focused our guest research on crafting questions that naturally led to insightful, memorable responses — the kind that could be repurposed into compelling video clips.
Thumbnails
We updated the thumbnail with color-graded headshots, improved typography, and text tailored to our audience.
Newsletter
We crossed 2,000 subscribers on Minus One’s newsletter distributed across LinkedIn in less than 45 days.
Theme-Page Distribution
Atomik Growth shared raw episode clips with its 1.4M-follower affiliate network to boost reposts and build mindshare.
Objectives
Meticulous Pre & Post Production
Drive Multi-Channel Distribution
Create Mindshare Among Ideal Listener Profile
What we solved
Design identity
No trailers at the start
Short form content
Limited distribution
The outcome
Results by platform
YouTube
- Increase in subscribers
- 56%
- Lifetime views on SPC’s YouTube
- 209K
- Views on SPC’s YouTube in 56 Days of working together
- 244K
- Views
- 244,888
- Watch time (hours)
- 23.3K
- Increase in follower count in 60 days
- 25%
Work examples
More from Atomik
Continue exploring
Book an intro call to work with us
We might have a waitlist.