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Podcasting
How Atomik Growth Leveraged Acquired’s Podcast Content to create shorts that gained 52M views in 15 Months Organically
Acquired is a podcast founded in 2015 by David Rosenthal and Ben Gilbert. It deeply explores the stories behind great companies and their founders. Atomik Growth started collaborating with them in 2022 to increase distribution by posting short-form content on social media channels, without taking up any of the hosts’ time. Since then, we’ve garnered over 52M views across platforms using the strategies mentioned in the case study below.
- Client
- Acquired
- Timeline
- Oct 2022 – Present
- Service
- Podcasting
Atomik Growth partnered with Acquired to repurpose their long-form episodes into short-form nuggets and automate social media activity, without requiring any of Ben's or David's time.
The challenge
-
The solution
-
Our strategy
1) Highlight Picks Curating standout moments from past episodes using our structured framework.
2) Adaptive Identity Transforming existing artwork into distinctive, on-brand video content.
3) Automated Distribution Publishing videos at scale, powered by in-house QA.
4) Insight Loops Analyzing performance to double down on what resonates with the audience.
Objectives
Create bite-sized videos from past episodes to keep Acquired top of mind.
Grow social media platforms with minimal time investment from Ben & David.
Attract new listeners through high-impact short-form content.
Lock in a cohesive brand identity through style testing and iteration
What we solved
No social media presence
Difficult to notify listeners of new episodes
Difficult to effectively repurpose audio-only episodes
Finding a reliable partner that knows & understands the Acquired brand
The outcome
Results by platform
YouTube
- Subscribers
- 29,800
- Views
- 27.7M
- Watch Time (Hrs)
- 684.8K
- Followers
- 58,300
- Impressions
- 1M
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